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Given that the eight-to-ten course seasonal tasting menu in the dining room comes in at $335 USD per person, with wine pairings starting at $175 a head, it would also seem customers are prepared to pay for the novelty of being among the first to try the plant-based menu.
Given this early success, the kitchen team seems to be expanding, with a recent recruitment drive on Instagram.
Humm decided to go plant-based after embarking on a self-reflective journey during the pandemic, re-thinking what 'luxury' actually means. His decision sent shockwaves through the world of fine dining, with a radical re-invention of the menu that won the title of the Best Restaurant in the World.
It will be interesting to see how this bastion of fine dining on the global food scene fares when the World's 50 Best Restaurants list is revealed in October this year. Watch this space.
