In the modern era, more and more people are thinking seriously about the foods they choose. You are what you eat, as the old saying goes, and the ingredients we choose to consume can have real, tangible effects on our physical and mental wellbeing.
It's no surprise that healthy eating is on the rise, with greater numbers of people taking an interest in so-called 'superfoods' - unique ingredients that are packed full of vitamins, minerals, antioxidants, and other awesome elements that can provide dozens of health benefits.
The likes of blueberries and acai berries have been classified as superfoods and have seen a surge in usage in smoothies, juice blends, and healthy snack bowls. One other exotic superfood that is starting to generate some real buzz around the globe is camu camu fruit.
Found all around South America, in countries like Brazil, Ecuador, and Peru, the camu camu plant produces a reddish, cherry-like fruit that has been used by native peoples for many years. Now, it's starting to be exported far and wide, with Japan and the US both becoming major markets, and many other countries starting to see the benefits of these little berries too.
Packed with one of the highest vitamin C contents of any fruit, camu camu also contains plenty of other interesting and nutritious elements and has been proven to offer some serious health benefits.