What makes McDonald's burgers look so good? It's magic. Well, almost. The truth is McDonald's burgers, just like all advertised goods, get a touch of 'make up' before being photographed.
The 'make up' we are referring to is actually called food styling. This is when a group of professionals team up to enhance the look of a product by carefully arranging the ingredients, adding a dab of sauce where it's needed, and polishing off with a digital air brush. It's a long process that is fascinating to witness and yields extraordinary results.
Watch the behind the scenes video of a McDonald's photo shoot. See with your own eyes how the same ingredients can make a Quarter Pounder go from drab to fab all thanks to carefully executed food styling.