What makes McDonald's burgers look so good? It's magic. Well, almost. The truth is McDonald's burgers, just like all advertised goods, get a touch of 'make up' before being photographed.
The 'make up' we are referring to is actually called food styling. This is when a group of professionals team up to enhance the look of a product by carefully arranging the ingredients, adding a dab of sauce where it's needed, and polishing off with a digital air brush. It's a long process that is fascinating to witness and yields extraordinary results.
Watch the behind the scenes video of a McDonald's photo shoot. See with your own eyes how the same ingredients can make a Quarter Pounder go from drab to fab all thanks to carefully executed food styling.
Geranium's Rasmus Kofoed has decided to stop serving meat at the restaurant currently ranked number two on the World's 50 Best Restaurants list. But the Danish chef isn't yet willing to go purely plant-based.