San Francisco has long fused technological and culinary innovation, drawing on its proximity to Northern California’s farms, fisheries, and makers. The city’s recovery lagged in the immediate post-pandemic years, but its dining scene is surging again, powered by a new wave of culinary talent.
From independent, husband-and-wife-owned standouts like Michelin-starred 7 Adams and the Eastern Mediterranean restaurant Dalida to refreshed stalwarts such as Quince, Atelier Crenn, and Crustacean, the city’s dining landscape feels newly energized. According to the Golden Gate Restaurant Association, the number of food and beverage outlets now roughly matches 2019 levels, based on San Francisco Department of Public Health permits. The City and County of San Francisco projects about $2.72 billion in restaurant and bar spending this year.
The Ferry Building’s Beating Heart
To see why San Francisco’s appeal endures, start at the Ferry Building on a Tuesday, Thursday, or Saturday morning, when the Ferry Plaza Farmers Market fills with more than 120 regional farmers and artisan vendors. Michelin-starred chefs such as SSAL’s Junsoo Bae and Mister Jiu’s Brandon Jew shop here weekly, mingling with crowds while scouting peak-season produce. Among the market’s draws are small but standout vendors like Mi Comedor and Peaches Patties—both women-owned businesses that began at La Cocina, the nonprofit that supports entrepreneurship for women, immigrants, and people of color.
Both a commuter hub and a tourist magnet, the Ferry Building anchors San Francisco’s food culture by making high-quality, locally grown products accessible. Visitation is at record levels—up to 30,000 people on Saturdays—but braving the crush is rewarded with fleeting bites of peak-season nectarines, peaches, and other market treasures.
“The Ferry Plaza Farmers Market is where some of the Bay Area’s most talented chefs find the best of the season every week, year-round, rain or shine,” says Lulu Meyer, director of operations for Foodwise and the Ferry Plaza Farmers Market. “It gives chefs a chance to speak directly with farmers, plan menus, and anticipate what’s coming next in the season.”