It’s ironic, really. Coffee – the go-to drink when we’re in need of a quick pick me-up, and a beverage inextricably tied to take-away cups – has undergone a significant slow-down.
Over the last decade, customers who really care about their coffee are turning to speciality coffee shops and suppliers, where the lines are long, the offered blends and roasts are as complex and varied as the most sophisticated of wines, and once you manage to decipher the selection and place your order, you may have to wait as long as five minutes (or more!) for your cup.
As anybody who’s recently been to Portland or Brooklyn, San Francisco or Chicago knows, the craze for single-cup brewed coffee is here to stay.