20% of fruits and vegetables grown go to waste because they are deemed aesthetically undesirable by retailers, while at the same time, one in six Americans are classified as “food insecure,” or at risk of hunger according to Hungry Harvest.
It’s a scandal, but the organisation, which sources and delivers this unwanted produce to grateful households across the US, has come up with a cute way to spread the word – ugly fruit and veg emojis.
Double-tap and tag a friend if you love these cute emojis we made! And guess what?? We made these into an app so you can text them!! Download here: http://apple.co/2dMgkDO (or search "ugly produce" in the app store to find it!) Whenever you text one of these emojis to your friends and family, you're helping spread awareness of the food waste issue! :)
A photo posted by Hungry Harvest (@hungryharvest) on Oct 1, 2016 at 5:57am PDT
The Ugly Produce app, available to download here, features twisted double carrots, imperfect strawberries (they don’t look that bad, do they?) and bemused-looking avocados. The idea is to get people talking and texting about ugly produce.
People are generally waking up to the fact that a lot of the food we grow is rejected for sale for no other reason than it being aesthetically imperfect. Earlier in the year British supermarket Asda began selling “wonky veg boxes” of imperfect produce at cheap prices in many of its stores.