Download Ugly Fruit and Veg Emojis and Stop Food Waste
27 October, 2016
20% of fruits and vegetables grown go to waste because they are deemed aesthetically undesirable by retailers, while at the same time, one in six Americans are classified as “food insecure,” or at risk of hunger according to Hungry Harvest.
It’s a scandal, but the organisation, which sources and delivers this unwanted produce to grateful households across the US, has come up with a cute way to spread the word – ugly fruit and veg emojis.
A photo posted by Hungry Harvest (@hungryharvest) on Oct 1, 2016 at 5:57am PDT
The Ugly Produce app, available to download here, features twisted double carrots, imperfect strawberries (they don’t look that bad, do they?) and bemused-looking avocados. The idea is to get people talking and texting about ugly produce.