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Tajarin al Tartufo Bianco d’Alba

Tajarin al Tartufo Bianco d’Alba. Credit: Lucciola NYC

The House That Truffles Built

15 Minute read

Working With a Family, Not a Brand

Beyond quality and innovation, chefs repeatedly cite the personal relationships they’ve built with the family as reasons for their loyalty.

“Paolo and Veronica are two people I admire immensely, not only for what they create but for who they are,” Massari said. “They represent everything I love about Italian excellence: deep roots in the land, respect for tradition, and an unstoppable drive toward innovation. Tartuflanghe is a family, not a brand.”

As white truffle season peaks, restaurants around the world continue to trust Tartuflanghe, a company that grew from a small lab behind a family restaurant into a global standard-bearer for Alba truffles. Seventy-five years later, the Montanaro family’s commitment to quality, authenticity, and the land remains unchanged, ensuring that the world’s most precious fungus reaches the table with its magic intact.

“The responsibility we feel is not only to safeguard the future of a company; it is to honor and continue a family story built through sacrifice,” Paolo said. “Our entire business revolves around a product that is unique, rare, and impossible to plan for. It’s an organizational challenge, but also something truly special.”

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