Usher was looking to raise £200,000 for a new bistro in Liverpool, called Wreckfish, which he plans to open in September 2017. The restaurant will serve "simple food in a relaxed environment, using the best quality produce possible." At an earlier pop-up in the city, Usher served dishes such as crispy beef croquette with pickled walnut mayo, blue cheese risotto balls, and dark chocolate mousse with fresh honeycomb.
Speaking to Insider Media, Usher said: "There's about 50 people who are into it who have just been what's the word relentless, absolutely relentless, telling people, retweeting, tweeting me, telling me to get a move on, encouraging me. These people have been encouraging me. These are the ones that have made it happen."
Several high profile chefs have thrown their weight behind the project, including Nathan Outlaw, Tom Kerridge and Michael O'Hare, with Usher raising close to £209,000 in total, a significant chunk of the money needed to launch the restaurant.