The cronut craze is in full flow across the states and ever since Dominique Ansel invented the croissant + doughnut hybrid at his New York bakery it seems that the only dessert on people's minds are cronuts.
But how does this compare to other donut hybrids? This infographic from Media Miser compares the cronut craze with that of Dunkin Donuts' Donut Sandwich launch.
Interestingly, the cases of both desserts New York was the epicenter of social mentions for each product. This makes sense for the cronut which was launched in NYC but not for the Donut Sandwich which was launched nationwide.
All in all in the infographic shows that the cronut has generated many more mentions and much more positive sentiment when compared with the donut sandwich.
Take a look.