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Kato Wine

Credit: Kato

The New House Wine: Bespoke Bottles with a Personal Touch

15 Minute read

Offering Affordable, Everyday Options

Popping Champagne is always fun, but sometimes guests simply want a quality wine they can enjoy any night of the week. That’s exactly what Ballyhoo Hospitality had in mind with the forthcoming 2023 Ballyhoo Red Blend.

Made primarily with Cabernet Sauvignon and rounded out with small amounts of Merlot and Petit Verdot, the California red will appear across the Ballyhoo portfolio—including modern steakhouse Sophia Steak, French-inspired Pomeroy, and red-sauce favorite DeNucci’s. The wine is dry with medium-to-high tannins, bright cherry and dark chocolate notes, and warm baking spice aromas. It’s equally at home alongside grilled steak, roast chicken, or a pepperoni pizza. The best part? It’s just $12 a glass or $48 a bottle.

“The driving force behind this was to have an affordable glass of wine,” says Justin Parramore, beverage manager at Sophia Steak and Petit Pomeroy. “We wanted to offer a value-driven experience.”

The idea began as a passion project from Ballyhoo president and COO Jon Farrer, who worked with Parramore and others on the beverage team to find a like-minded, family-owned winery. They landed on the Zonin family—known for their popular Italian Prosecco but also with vineyard holdings in California.

“We wanted to find quality wine and fruit we could get behind and present it at a value price point in the neighborhoods we’re in,” Parramore adds. “We don’t make destination restaurants, but neighborhood ‘Tuesday/Wednesday night’ restaurants.”

Whether in the city, wine country, or a favorite neighborhood joint, what unites all of these projects is intentionality. Whether it’s solving a tricky food pairing, celebrating regional producers, or offering standout value, these restaurant-driven wines reflect each establishment’s unique vision.

As diners increasingly seek more meaningful connections with restaurants, these bottles go beyond the standard wine list—they offer a liquid expression of the restaurant’s identity, crafted specifically for the food on the plate and the people in the seats.

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