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Food on Cathay Pacific

Food on Cathay Pacific. Credit: Cathay Pacific

Cleared for Dinner

12 Minute read

Cultural Exposure

An in-flight meal might provide a traveler’s first impression of a destination or a final taste of it on the way home. Knowing that, airlines have invested in flavors that not only translate at altitude but also convey a sense of place. On select intercontinental Turkish Airlines flights, Business Class passengers are served what the airline calls “the world’s oldest bread,” a freshly baked loaf made with heritage Anatolian wheat and inspired by the region’s 12,000-year agricultural history. On Singapore Airlines, Boyd says the team balances familiar techniques such as smoking and umami-rich flavors with traditional Asian ingredients. “There’s a miso cod that we serve and it is one of the best things I’ve ever tasted in flight,” he says. Satay, a Singaporean staple and longtime signature of the airline, also fares well in cabin conditions. Boyd says the airline wants to give passengers “rich and robust flavors” that remain expressive in the air.

Breaking the Stereotype

After decades of bad press, onboard dining is becoming a point of distinction for airlines. “We’ve invested heavily in bringing culinary talent, well sourced ingredients, and meaningful partnerships into our onboard program,” says Eggleston. Cathay Pacific is also working to defy the stereotype by treating each in-flight meal with the same care as a restaurant dish, says Hui. “Our goal is not simply to serve good food for an airline, but to offer genuinely memorable dining experiences.”

For Boyd, these culinary programs are also a form of hospitality, particularly on ultra-long-haul routes. Singapore Airlines flies the world’s longest flights,” he says. Meal service is also “an opportunity to create a moment of connection and care for passengers to feel looked after.” The food can provide entertainment or a moment of indulgence, as with Singapore Airlines’ caviar service. “We put such a focus on the prestige of labels so passengers can think, ‘Yeah, I will have that second glass of Krug. Why not?’” adds Boyd. Meal service today, he continues, “is so much more than just keeping you from getting hungry.”

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