YesChef is an online platform thats looking to be the Netflix for chefs, combining cooking classes with recipes and documentary storytelling.
Subscribers will be able to stream lessons and learn directly from some of the world’s best chefs, from Michelin-starred Los Angeles chef Nancy Silverton, cooking aubergine at her home in Tuscany, to James Beard award-winning Edward Lee cooking fried chicken at his home in Kentucky, and Dario Ceccini, Italy’s world-renowned butcher, sharing his knowledge of beef cuts and how to prepare them.
Each chef’s series will begin with a documentary film, providing the backstory and context, before moving onto a series of 12 cooking classes.
The platform is designed in a way to give viewers full control, allowing them to navigate in and out of the series in a non-linear fashion.
“The world needs a devoted, premium, single source of [true] cooking experience,” said Israel-based Canadian founder Steve Avery. “We want to get people off the couch and into the kitchen to make what this chef makes. We want to make it easy to start cooking.”
With more people in the kitchen since the coronavirus crisis hit, and more interest than ever in culinary film making, and subscription-based tuition services booming, the time could be just right for YesChef to build a strong following worldwide.