Chef Marco Pierre White has said that he wants to be cremated in his pizza oven so his ashes can be sold by the gram and baked into bread.
The controversial chef has opened a new pizzeria - Mr White’s, the largest pizza restaurant in the world, with 600 seats and the potential to serve 10,000 customers a day - the first the chef has opened in London’s West End in a decade. The restaurant is designed to provide income for his four children with all proceeds going to them.
The enfant terrible of British gastronomy became the youngest chef to win three Michelin stars at the tender age of 33, but this latest revelation suggests he could become a late bloomer. “I want a nice cremation," said White. "People could buy my ashes by the gram and bake it into bread.”
“I think lots of people would buy my ashes. Once you’re gone you’re gone, so why not? Maybe I could even be cremated in my new pizza oven,” said the chef, whose 1990 memoir and cookbook was entitled White Heat.
On giving the restaurant's profits to his children, the chef said: “If you don’t give your children responsibility, then they become self-entitled.”
White sidestepped the wrath of any London-based Italians by deciding not to toy with the toppings and instead going with the traditional pizza recipes.
“The pizzas will all be very classical. I can’t imagine pineapple on any. If you were to put it on pizza then put fresh pineapple — not tinned chunks or rings chopped up like some other famous pizzerias we know."
“There will be a Margherita with lots of mozzarella and basil. It is the original pizza and it’s delicious.”