Freddy Money never planned to move to Atlanta. When he visited in late 2019, it was only supposed to be a three-week stint to conceptualize and open The Garden Room at The St. Regis Atlanta, a greenhouse-style bar and restaurant with maximalist floral prints and a lively, party-driven atmosphere. However, when presented with an unexpected opportunity to take over Atlas next door, Money decided to stay.
“I saw the hotel and thought it could be like The Dorchester and Ducasse,” Money says. He’d worked at The Dorchester for five years and saw similarities in the hotel’s grandeur. “This restaurant was too special to just hand it over to anyone so I stayed. I wanted to help it reach its full potential, and that’s still something we are striving for. It’s not an easy or quick task, but it’s an important one.”
Georgia was relatively relaxed when it came to pandemic restrictions, so Money was able to organize dinners with guest chefs like Alex Dilling (known for his two-MICHELIN-starred restaurant, Hotel Café Royal in London) in 2020 and remain open while restaurants in other states were closed.
“I didn’t come in with a game plan,” Money admits. “You inherit teams and the room. Over time, as I become more defined in what I want to do, certain things start to make more sense. Now the food, music, and artwork are all big parts of the restaurant.”