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Sweets, Petit Fours and Sweet Jammy Dodgers

Sweets, Petit Fours and Sweet Jammy Dodgers. Credit: Tomas Espinoza

From London to Atlanta: Freddy Money Puts a British Twist on Southern Hospitality

10 Minute read
Journalist

Shaping a Restaurant and a City

Over the past five years, Money has been able to steer the restaurant toward his vision, although it’s taken time to educate both diners and his team. “I think being too experimental on day one wouldn't have gone down well,” he says. “I'm more confident now because we have a fully booked restaurant. Now we're validated and people trust us.” Money recognizes regulars in the dining room most nights, and while Atlas offers an à la carte menu alongside the tasting menu, he says that most diners choose the tasting menu.

When he first arrived in Atlanta, Money says it felt foreign, but now it feels like home. “I came from a city where you could walk everywhere, so that was a big adjustment,” he says. “But now when I go back home, everything feels tiny and old. Both have their pros and cons, but the community and people in Atlanta have been so welcoming and supportive of us. I came here and didn’t know anybody.”

He and his wife recently purchased a house in Dunwoody. “I look out my window and it’s big buildings to the left and a park to the right. You’ve got the best of both worlds, a big city but a country essence as well.” He also loves the idea that he can leave a mark on a growing city. “Atlanta is still an emerging culinary city,” he says. “Trends you might see in New York or London haven’t made it here yet.”

Since receiving a star in Atlanta’s first MICHELIN Guide in 2023, he’s focused more than ever on educating his team of 50 across both Atlas and The Garden Room. “The benefit of the MICHELIN Star is that it’s improved the quality of our team, and the drive that everyone’s got,” Money says. “It’s not at all about ego, but rather the motivation, energy, and desire to be better.”

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