You may or may not have noticed, but tinned fish is having a moment. It's happening both in kitchens around the world and on social media, where people are losing their heads for sardines, mackerel, tuna, salmon and all the other types of fish that comes in a can.
After years in the culinary wilderness, tinned fish is back in vogue - although certain forms of the pantry staple never went away (think tinned tuna or anchovies). Take a new wave of cottage industry canning companies, coupled with rising living costs, and a renewed interest from nutrition-obsessed influencers, and you have the perfect storm (for tinned fish).
We can trace the tinned fish renaissance back to the pandemic, when its long shelf life made it one of the first things people stocked up on when they heard about upcoming lockdowns. As fear of the pandemic subsided, people began digging into their emergency larders and peeling back the lid on tins of sardines, salmon, crab and trout.
More recently though, a trend on TikTok started when @Alihooke shared that she and her husband have a ‘tinned fish date night’ every Friday night. The tinned fish on show was nothing out of the ordinary – a spiced mackerel and sardines in sauce. Something about it caught the imagination of TikTokers, and before long the post had picked up over 15 thousand views, and inspired others to celebrate their own tinned fish date nights. Since then, tinned fish has exploded on the platform with #tinnedfish getting over 8 million views, and #tinfishdatenight 7 1/4 million views.