The enticingly namedFrench Cheese Board is a new cheese concept store in lower Manhattan, New York, which along with selling an array of imported French cheeses and cheese-eating accessories, will act as a learning, gallery and events space to promote and educate visitors about the numerous delights and history of French cheese. It even has a small library dedicated to cheese–related literature.
Dreamt-up by the ambassadorial organisation of the same name, and realised by French graphic designers Ich&Kar, the store's walls are adorned with interactive, customisable displays and murals like the map below, while cheese masters will be on hand to offer expert pairing advice and hold cooking demos.
Design Ich&Kar/Photo Pascal Perich
The intention, according to the French Cheese Board organisation, is to create "a modern hub for foodies to share an immersive experience anchored in the exploration of the artisanal making and flavour of French cheeses," and isa "first of its kind" experience in the US.
The store certainly seems to be elevating the idea of a simple cheese store to a whole new level. The full address can be found below, or you could just follow your nose.