All adults know: healthy eating is important. The organic supermarket chain Fresh`N´Friends benefits from that situation. There is just one small problem: kids hate healthy food but they love sweets. Instead of calling attention to that problem with a traditional ad campaign, German agency Scholz & Friends chose to solve the problem with a new product: fruit figures.
To make fruits as appealing as sweets we transformed boring fruits into funny motives that suit children. Just like an ordinary fruit salad they were sealed, put in a tray and sold. And to involve the kids, a contest was started. Kids designed their own fruit figures. The most popular one was added to the product range.
Discover Fine Dining Lovers' exclusive Why Waste? video series, featuring Massimo Bottura and his team of chefs, as they teach us how to repurpose leftovers and trimmings in delicious and imaginative ways, from vegetables to dairy. Take a look