The BrewDog beer company have announced ambitious plans to build a beer hotel based around a brewery in Columbus, Ohio.
BrewDog - who launched a IndieGoGo campaign to fund the plan - promise all sorts of beer based madness within the hotel.
As well as being built around a sour beer brewing facility, the hotel will feature beer pouring taps in each room and sour beer fridges in the bathroom.
The toiletries will be made of beer and much of the decor will be fashioned from beer based equipment. They also want to create beer hot tubs.
Anyone questioning the popularity of such a crazy idea should note that the company have well supposed their intending funding target, raising $153,509 from 999 backers.