This might look like the remains of a giant octopus, the sort of huge maritime beast you might expect to hear about during the late night tale of a bearded fishermen - however, it's actually cake.
A rum flavored cake created as part of a promotion of a new rum drink - the promotion online still claims the octopus magically washed up on shore but a further look suggests the cake to be the world of Miss Cake Head.
It was 30ft long and we're very impressed with it's likeness to the real thing - if only we could grab ourself a slice of tentacle and tell you what it tasted like.
Now a three-Michelin-star restaurant, Noma has changed, but not necessarily on the plate. According to Kenneth Foong, it's all about the way the team works, which is closer to a tech company than a traditional restaurant. Read our exclusive interview with Noma's head chef.