What's in a name? We're about to find out from Britisth high-end department store Selfridges, which has launched a peculiar campaign to sell de-branded products.
The store dropped the brand names from iconic products like Heinz ketchup, Heinz Baked Beanz, Marmite and popular cosmetic brands like Clinique. It's all part of a campaign called No Noise, which aims to encourage customers to find moments of peace and tranquility.
Dropping the brands is a symbol of detox and decluttering, things that have become necessary in this modern lifestyle where we are in a constant flood of information and stimulation.
In a statement, participating companies said ''their product alone is enough, and that their logos are so beautifully deisnged, customers will recognize them with the need for the brand name,'' according to Design Boom.
Selfridges will be selling only a limited amount of products without their logos.
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