Sometimes you really can have your cake and eat it too. Case in point? This brilliant edible billboard built entirely of cakes.
This sweet fantasy was made a reality thanks to the folks at the UK-based brand of baked goods Mr. Kipling. The company teamed up with the JWT London ad agency to design a unique advertisement guaranteed to catch the attention of every passerby.
Their ad campaign Life is better with cake consisted of 13,360 individual baked goods applied to the billboard over a period of seven hours. Indeed, it was hard work but the best part is that the billboard was later taken apart and eaten by those lucky enough to be passing by the area.
Francesco Martucci from I Masanielli in Caserta, Campania, has been crowned the world pizza champion for a second consecutive year. See the roundup of all the exciting international and Italian winners for this year.