Chefs and restaurants selling branded merchandise and tableware is nothing new, but it's something that's really taken off during the coronavirus pandemic.
As restaurants have been forced to shutter, pivot and deal with business uncertainty, e-commerce has flourished. Many chefs and restaurants have taken the opportunity to create a side line in branded apparel, kitchen kit and tableware to help support staff and pay rent. It's also a great way for customers to connect with and to support their favourite restaurants.
Here's a taster of what's around, from the US to Spain, whether it's t-shirts and baseball caps, or knives and kitchenware. Take a look:
1. Save Restaurants Collection - US
This one-stop aggregates more than a dozen restaurants and restaurant groups, directing shoppers to restaurants' websites like the Contra Group, Mission Chinese Food, Roberta’s and Russ & Daughters to pick up t-shirts, hats, books and more.
Jon & Vinny's keep it classic with some vintage t-shirts plus some striking custom green and white Vans where the net proceeds will go directly to the staff members that have been furloughed or have had reduced hours.
14. Honey and Co. - Traditional Lithuanian linen aprons
Honey & Co. has channelled its magic into kitchen and homeware, offering traditional linen aprons made in Lithuania by Linen Tales, as well as other coveted kitchenware like shakshuka pans and falafel scoops.
Or, pick up Italian chef Davide Oldani's famous 'spork' as featured at his restaurant D'O in Cornaredo, near Milan created with Schonhuber Franchi and Knindustrie. It's part spoon, part fork, and available to buy online.
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