As restaurants around the world struggle to manage their overheads in the wake of the coronavirus pandemic, many are coming up with ingenious ways to pivot, from pared-back take out services to online classes, auctions, wine sales and restaurant vouchers.
Noma, René Redzepi's world-class Copenhagen restaurant is one such example, offering prepayment vouchers to future customers. The idea being customers can secure a table for future seasons before reservations are open to the general public.
The restaurant shuttered on March 14 in what Redzepi would be "difficult times" as the restaurant joined the bottomless list of restaurants around the world hurt by these unprecedented times.
So for those who've never made the reservation list, now might be your chance, as long as you have deep pockets!
And that's not all, they'll also throw in a few enticing bits of restaurant memorabilia, from a menu signed by René Redzepi to a limited edition signed print from the entire Noma team, here's what's on offer:
5,000 DKK and up: Menu signed by René Redzepi
10,000 DKK and up: Limited edition hand painted menu signed by René Redzepi
25,000 DKK and up: Limited edition hand painted and signed menu, and a special “thank you” package inclusive of a copy of Foundations of Flavor: The Noma Guide To Fermentation, signed by René and the noma team, and a selection of ferments from the Noma Fermentation Lab.
55,000 DKK and up: Limited edition hand painted and signed menu, special “thank you” package inclusive of a copy of Foundations of Flavor: The Noma Guide To Fermentation, signed by René and the noma team, a selection of ferments from the Noma Fermentation Lab, and a 1hr session with a member of our fermentation or test kitchen team around the time of your meal.
100,000 DKK and up: In addition to the benefits listed above, a limited-edition and numbered print of the noma space signed by René and the entire team.
Ground beef recipes are given star treatment in the hands of Michelin starred chefs like April Bloomfield, Marco Pierre White and Gordon Ramsay, as they put their spin on classic comfort food dishes, from burgers to chilli beef lettuce wraps.