We've seen an increasing number of luxury brands absorb fine dining into their portfolios with the likes of Gucci, Armani and Ralph Lauren all expanding into hospitality as more shoppers seek to spend their hard cash on food as well as fashion.
Luxury French brand, Louis Vuitton is the latest in this growing trend, announcing that LVMH Moët Hennessy Louis Vuitton will open its first Louis Vuitton café on the top floor of their new flagship store in Osaka, Japan, this February.
Named, Le Café V, the high-end cafe will have a menu curated by famous Japanese chef Yosuke Suga, complete with an adjoining cocktail bar and large terrace, offering shoppers a high end break during the day and evening.
Restaurant Sugalabo V will also be housed inside Peter Marino designed interior adjacent to the cafe, serving dinner only to a select number of guests, as per the Tokyo branch of the exclusive restaurant, reports WWD.
Le Café V is billed to open its doors on February 15, a couple of weeks after the store first opens.
Watch this space as LVMH have hinted they are looking to open more restaurants and potentially hotels in the future.