Floating noodles, the food craze that's sweeping social media in Asia has now arrived in the US.
The highly Instagrammable trend originated at the Hana Japanese restaurant in Singapore. Now, Neptunes Raw Bar in Artesia, California is serving the mystical levitating dish, using its own garlic noodles instead of Soba or Somen, to create a kind airborne pasta dish, Eater LA reports.
The dish is on the menu at $16.99. The restaurant describes itself on Facebook as an “elegantly casual full service eatery, which specializes in serving premium seafood.”
Magical Floating Garlic Noodles from @neptunesrawbar ✨? Served with breaded chicken, grilled shrimp or soft shell crab ? #dailyfoodfeed ?: @dailyfoodfeed ?: @neptunesrawbar ?: dailyfoodfeed ? TAG YOUR FRIENDS ?
A post shared by Home of #DailyFoodFeed (@dailyfoodfeed) on Mar 22, 2017 at 6:02pm PDT
The noodles arrive at your table like this, but you’re not actually supposed to use the chopsticks to eat them; rather, you’re given an additional fork. And if you’re wondering how it works, well sorry to disappoint, but there’s a noodle-coloured stick holding them up.
Okay so it’s a total gimmick, but fun nonetheless and a great talking point. There must be some sort of Harry Potter/noodle crossover opportunity for marketers here too right?
See more below.
When you no longer have to struggle for a noodle pull because it's already done for you. ?. Floating noodles @neptunesrawbar Isn't this the coolest invention ever? Hehe... These garlic noodles are so good and their soft shell crab is amazing!!!! ??????. ___________________________________________________ #Neptunesrawbar #chefsroll #dinela #noodlepull #floatingnoodles #garlicnoodles #onthetable
A post shared by Jennifer Yu (@misspiggieeats) on Mar 25, 2017 at 10:23am PDT
Neptunes Raw Bar is the first restaurant in the U.S. to have the Floating Noodles. @neptunesrawbar Peep my IG stories if you want to know how it's done to ruin the magic. Full story on Eater LA: http://la.eater.com/2017/3/23/15033554/floating-noodles-los-angeles-neptunes-america
A post shared by Kristie Hang (鈺儀) (@kristiehang) on Mar 23, 2017 at 5:59am PDT
And the original...
A post shared by flairdanny (@flairdanny) on Feb 28, 2017 at 10:39pm PST