For all the trouble they are in, this Easter the Greek may savour their best lamb ever. This could be the unexpected outcome as a local, crisis-induced way to save a few pennies on potatoes is now spreading quickly to every other food category.
As it is well documented, it all began when Greek consumers took to buying potatoes directly from the producers as a response to the sudden collapse of their purchasing power; the “potato movement” then rapidly embraced many other kinds of produce, eliminating the costly middle man in the markets for rice and vegetables as well.
Easter Lamb, now claim the movement leaders, should come next. It’s an opportunity to boost the benefits of this trend: meat being significantly more expensive than vegetables, the savings would be proportionately higher. It would also draw more attention to the issue of the loss of household purchasing power.
There is little doubt that Greece is facing its biggest crisis since the end of the military regime. Fittingly, therefore, the Greek – whose creativity spawned some of the immortal pillars of western culture – appear to have identified an equally momentous opportunity. One that foodies and lovers of genuine, natural produce should take an active interest into.
Francesco Martucci from I Masanielli in the Campania region of Italy has been named the best pizzaiolo in the world for a third year running. See the full list as well as all the international winners.