Sometimes art transports you. This is certainly the case with the photograph pictured above. Just one look at the magical world captured by Swedish photographer Niklas Alm and you feel like you've stepped into a fairy tale.
The dreamy photography was created in collaboration and set designer Anton Thorsson as part of an advertising campaign for Mateus chinaware line. The artists created this whimsical world using colorful paper and smoke to create the illusion of fog.