The full English breakfast could soon be a thing of the past according to a new study.
It’s the quintessential English breakfast; fried eggs, bacon, sausages, beans, black pudding... and it has fed Brits since Victorian times, but a nationwide study has found that as many as one in five Brits under the age of 30, have never eaten a fry-up and it ‘could die with the next generation’.
Indicating the nation’s changing tastes a quarter of respondents said a fry up was ‘too greasy’ and just under half said it ‘reminded them of men in vests hanging around in transport cafes’.
The greasy bacon, ‘lukewarm’ baked beans and processed sausages were also factors that put young Brits off the classic fry-up and 71 % of respondents said they would rather have smoked salmon and scrambled eggs, smashed avocado on toast or oatmeal pancakes for breakfast.
Over a quarter of the 2,000 participants aged 18 to 30 said black pudding was the most unappealing thing about a fry up.
“The study found also that over half of young adults believe Britain is becoming more health-conscious and shunning traditional English meals like fried breakfasts, bangers and mash and pie and chips,” said Ellie Glason, Director of polling firm Ginger Research, who commissioned the study.