Sainsbury’s has become the first supermarket in the UK to sell insects with the launch of a new bag of barbecued bugs that will be available at 250 stores across the UK.
The dried cricket, produced by Eat Grub, are described as crunchy and smoky and promoted as a snack or simple garnish for things like salad.
Insects have been championed for their high protein content for years now and a packet of crickets are no different. 100g contains 68g of protein which is a higher protein content than beef or chicken.
Rachel Eyre, head of future brands at Sainsbury's, said: "Insect snacks should no longer be seen as a gimmick or something for a dare, and it's clear that consumers are increasingly keen to explore this new sustainable protein source."
The packet of crickets cost £1.50 for a pack of around 50 crickets.
More than a new kind of snack. Insects have been given numerous times as one of the best solutions for feeding the growing planet, the U.N wants more people to eat them and they're delicious.
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