The odd thing about the single-brewed coffee trend, however, is that customers are willing to pay more and wait longer for something they could easily make at home. After all, the process is simple: grind a small amount of (high quality, freshly roasted beans), pour them into a filter, put a cup under the filter, and pour (purified) hot water over it.
And then wait several minutes. In fact, there have already been several single-cup home brewing machines already on the market, like the Keurig K-cup and the Braun/Tassimo. However, just last week, Starbucks unveiled its new “Verisimo” home-brewing, single-cup machine, which will be available starting in late Fall 2012, just in time for Christmas.