The Chemical Brothers hit it big with their Sammy The Salmon song and now the Norwegian Seafood Councilis trying to get in on the act with their very own fishy dance.
The strange and weird videos are some sort of an attempt to encourage people to eat more fish. Cunning advertising that involves dressing adults, in this case theThe Human Sushi group, as Sashimi, Maki and Nigiri before they go on to interpret the medium of sushi through dance.
Now a three-Michelin-star restaurant, Noma has changed, but not necessarily on the plate. According to Kenneth Foong, it's all about the way the team works, which is closer to a tech company than a traditional restaurant. Read our exclusive interview with Noma's head chef.