Uber has long been searching for a way to make use of their driver’s downtime, the periods in which they aren’t actually taxying people around. They already tested food delivery in select locations and they’ve just announced a partnership with the online restaurant ordering system ChowNow that will see their UberRush service deliver food directly from restaurants to those ordering online with ChowNow.
ChowNow’s clever integration of Uber allows them to tap into a massive infrastructure of drivers and offer a strong delivery service to the restaurants they look to partner with, and the customers who want piping hot food delivered to their door.
In a press release, Chris Webb, the CEO of ChowNow, said: "At the flip of a switch [our restaurant clients will] be able to tap into a massive network of local delivery drivers and start fulfilling more delivery orders, more efficiently, while at the same time greatly reducing their costs. It's a brilliant opportunity for our clients, which is why we're so thrilled to partner with Uber”.
The new service will start in Chicago, San Francisco and New York and the move puts ChowNow one step ahead of the growing number of companies trying to dominate the food delivery market. In May this year, Google tried to started to offer home delivery by partnering with whole host of different delivery services.