Instagram has had a huge effect on the restaurant industry and as much as many like to complain about it, it can be a valuable marketing tool for getting customers through the door..
More and more people are using Instagram as a way to understand the restaurant scene in their locality and make choices as to where to eat. This infographic by Fundera shows that there are specific things that Instagrammers are looking for in a restaurant.
Anyone who works in a restaurant will know that 69% of millennials will take a photo of their food before eating it, but the good news is that 20% more of the millennial generation are eating out than their predecessors. If you thought that having a strong Insta-game wasn’t necessary, think again as 30% of millennials said they actively avoided restaurants with a weak Instagram presence.
As for what kind of food gets the Instagram treatment the most? Generally, it’s the popular staples that get the most attention. Italian food works the best with pizza and pasta proving the most popular posts as well as American favourites the hamburger, bacon and eggs. The only ‘fine dining’ cuisine that makes the grade is sushi, but steak and salmon get a lot of attention.
The research by Fundera is useful to restaurateurs as they break down the “Anatomy of a ‘Viral’ Restaurant”. So if you want to boost your Instagram. While some things are obvious like ‘attention to detail’ and ‘good lighting’ others are not something you might think of on your own.
Neon signs, interesting wallpaper and colourful floor tiles are favoured by Instagrammers and the infographic claims that some restaurants are actually providing Instagram kits for their diners which include miniature tripods and LED lights. If that seems a little too much, a great tip is a feature exterior wall. An impressive mural or street art rendering on the outside of the restaurant can help to draw people inside as well as promote your brand across social media.
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