Playing on the fact that you never really can be sure of what the weather in England will bring the Thorpe Park theme park teamed up with Freerange PR to make it literally snow ice cream.
Using huge machines the team fired vanilla and strawberry flavored ice cream into the air around happy customers near the Stealth Roller-coaster.
The pictures show people running around the park as they're literally covered in ice cream snow showers - a great promotion and one downpour we wish we'd been caught up in.
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