Playing on the fact that you never really can be sure of what the weather in England will bring the Thorpe Park theme park teamed up with Freerange PR to make it literally snow ice cream.
Using huge machines the team fired vanilla and strawberry flavored ice cream into the air around happy customers near the Stealth Roller-coaster.
The pictures show people running around the park as they're literally covered in ice cream snow showers - a great promotion and one downpour we wish we'd been caught up in.
These are tough times for chefs and restaurant professionals around the world, but there has never been a better time to seek advice and help around a number of topics affecting hospitality workers. Here's a round-up of some of the most useful resources for chefs.
Can chocolate go off or go bad? And what do the white bits on old chocolate mean? Here's all you need to know about chocolate expiry dates and whether it's safe to eat chocolate past it's printed date.