Sting has announced a new non-profit, the Every Breath Foundation, which will raise money to help struggling bars and restaurants in Italy.
The campaign was set up by the former frontman of The Police and his wife Trudie, to support businesses in the hospitality sector that have struggled to keep their doors open during the pandemic. The announcement was made on the singer’s Instagram account.
Sting, who owns an estate in Tuscany, outside Florence, which produces a range of organic wines and gastronomic products, ‘Il Palagio’, announced the initiative while marking a new union between the estate and the Republic of San Marino. Twenty elite riders cycled the 160 kilometres between San Marino and Il Palagio to publicise the union.
The first project for EBF "will support the hospitality sector - bars, cafes, restaurants - which has struggled to keep its doors open due to the pandemic", according to Sting’s post, with more details on the initiative to follow in the coming days.