NBA star Shaquille O'Neal is diving into the world of spirits by launching his own line of vodkas, as reported by the New York Post.
To be called Luv Shaq, the brand aims to compete with Sean ''Diddy'' Combs'Ciroc Vodka. The coconut flavored vodka will be sugar- and gluten-free, which makes it ideal for athletes. You can expect to see it on shelves early next year.
Luv Shaq will be produced by Devotion Vodka and will be sold at a ''competitive price,'' according to company founder Drew Adelman.