A small independent bakery in the US has been saved thanks to the savvy actions of the owner’s daughter on social media.
Jackie Garza’s father Trinidad was close to closing La Casa Bakery and Cafe in Houston when she decided to tweet a video of him making pan dulce from scratch.
It had been steadily losing customers since Hurricane Harvey and Trinidad, having realised a lifelong dream to open his own bakery, had already recieved an offer from a potential buyer, ABC 13 reports.
But Garza’s tweet has since been retweeted and liked tens of thousands of times, with the video clocking up over 1.3 million views.
HEY YALL MY DAD HAS A LITTLE PANADERIA/ RESTAURANT. HE MAKES ALL OF THE PAN DULCE HIMSELF. HE BEEN THINKING ABOUT CLOSING BUT I CANT LET THAT HAPPEN, SPRED THE WORD 1 RT COULD BRING IN A POTENTIAL CUSTOMER! LA CASA BAKERY AND CAFE 1002 HOGAN STREET 77009!! ?? pic.twitter.com/cc2fEDwuyB
— j (@basicjackz) December 6, 2017
And now, business is booming, which has come as a surprise to Trinidad, in his 70s: “I didn’t know anything about Twitter … I’m very surprised,” he said.
It just goes to show the power of social media. Like the time this restaurant was saved by a single Facebook post.
— j (@basicjackz) December 7, 2017