Ferran will also be a keynote speaker in the magazine's upcoming Wired Event 2012. The conference, which is also sponsored by Telefónica, will be held 25-26th of October in The Brewery in London. It is an ocassion for great minds of all fields to come together and discuss creativity, innovation and technology.
Ferran has participated in a slew of events dedicated to culinary creativity, such as Redzepi's Mad Camp. The Spanish chef currently teaches a class on creativity at Harvard University and is working on theelBulli Foundation, a think tank for creativity which he hopes to open in 2014.