Now, a Japanese banana company is hoping to attract custom with a double skinned banana. The distributor of the Shiawase banana, which is grown in the Philippines before being shipped to Japan, has worked with the Nendo design agency to create some unique packaging that mimics the real skin of a banana.
It’s a simple sticker that covers the banana’s real skin and when peeled back it reveals what looks like the banana’s flesh, instead people eating the banana find some text that explains the story of the banana.
The fruit is also packed in a bag which is made to look like a banana leaf. Great idea or total waste of packaging? In a country where the sale of a limited edition banana priced at $6 each is totally acceptable, we guess this double skinned gimic will be a success.
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