Just how much would you be willing to pay for a cup of coffee? $3, maybe $5, how about over $7? $10 coffee would probably seem a bit much for most people but it’s nothing compared to the price being asked by Bespoke Coffee who claim to have made the world’s finest and most exclusive coffee.
The company make two coffees and both are ridiculously priced. Ruby costs £10,000 a kilo, $100 a cup and, wait for it, Diamond - made using Peaberry, the world’s rarest coffee bean - costs $50,000 a kilo, a staggering $500 a cup.
The company say that at any point their customers can ask them to fly out, at the customer’s expense, to wherever they are in the world just to brew the coffee for you.
S.Pellegrino and Food for Soul, the non-profit organisation founded by Lara Gilmore and chef Massimo Bottura, form a new global partnership to drive social and environmental change and promote a sustainable food culture.