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Zakary Pelaccio

Zakary Pelaccio

Zak Pelaccio Gets Scrappy

8 Minute read

In the restaurant business, limited resources often mean limited capital. When Pelaccio and his wife, Jori Jayne Emde, were preparing to open Corner Office, their restaurant and wine bar in Taos, they needed help with the initial cash flow. They developed a system called the Office Account, through which friends and other supporters could contribute $2,000 or more in exchange for 110 percent of that amount in restaurant credit. Someone who put in $2,000, for example, received a $2,200 credit to use at Corner Office. The couple raised $20,000 through the program, helping them open the restaurant in 2022. In 2023, Esquire named Corner Office one of the Best New Restaurants in America.

“I’m not motivated if I’m not under pressure,” Pelaccio says. “I need a sense of urgency.” Opening Leo’s provided plenty of it. Unable to find high-quality fresh rice noodles in northern New Mexico, Pelaccio bought a steamer and added noodle-making to the kitchen’s prep responsibilities. Producing them is labor-intensive, particularly for a small staff working in a compact kitchen, so the restaurant lists its noodle dishes as available in “limited quantity,” and they often sell out.

Getting started in the restaurant business can be intimidating. Anyone who talks about opening a restaurant is quickly warned about the financial risks and the challenges even successful operators face. Pelaccio has a different message for aspiring chefs and restaurateurs who have the passion but perhaps not the resources: “There’s always a way.” He suggests starting with a pop-up, for example. “People appreciate a business that comes from humble beginnings.”

“And then just start doing it,” he says. “Whatever it is you want to do, just start. Then you’re doing it. And you’ll probably keep doing it more.”

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