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If you’ve ever snacked on tortillas whilst contemplating their untapped musical potential you might well have been onto something.
Indeed it seems American food chain Moe’s Southwest Grill have cottoned onto this and commissioned real life tortilla guitars to be made in promotion of their upcoming free queso day coined ‘quesopalooza’.
"We started talking about how cool it would be to create an actual guitar out of chips," says Moe's creative director Brandon Friedman. "Then we said, what if it could actually play? Adweek reports.
Atlanta props was asked to build a real chip instrument using ordinary dough, attaching working guitar parts to the crunchy, triangular shape designboom reports.
Take a look at the video of the newly sculpted guitar in action. As designboom accurately summarise, after strumming the strings and playing a short tune, the ‘musician’ (actually one of the expert prop builders) executes a perfect rock star move and smashes the instrument onto his amplifier, exploding the chip pieces into a scattered shower of tiny tortilla bites. "we felt like we needed to give it that extra rock touch by smashing it, which gave us the perfect transition to promote the queso and the event" Friedman told Adweek.
Don’t worry there was only one prototype smashed to smithereens in final rock star stunt. Three real chip guitars were made in total. Despite the fun, it does seem a shameful waste of food, and we hope there was sufficient dipping sauce to polish off those tortilla bites afterwards.
Head over to designboom to witness the careful work that went into sculpting the beautiful crispy guitars.
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