Last October, Ferran Adria graced the cover of Wired magazine and was invited to speak at the Wired 2012 event in London. Now, his full lectured is available to the public for the first time.
You can't miss Adria's passionate speech about creativity and innovation. He went into great detail explaining how elBulli operated and why he created the BulliPedia - an online culinary bible and gastro-search engine he hopes revolutionizes cooking for decades to come.
The lecture features a stunning three-minute video depicting the artistic creations of elBulli, which Adria introduced with these words: ''Every year we tried to create a new revolution. Feeding people was the final result but it wasn't the motive behind what we did. The motive behind what we did was all about creativity.''
We should note his speech is in Spanish but the chef is assisted by a translator. It's a must-see lecture from one of the world's most respected and innovative chefs.