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The typography on food packaging is an important choice. Marketing execs, art directors and designers spend hours choosing the right type for their product but what about the idea of creating your typography with the food inside the box?
It might sound strange but this is the exact idea from the artist Becca Clason who has created a wonderful range of fonts using a number of different ingredients.
The word ‘Fresh’ comes to life with chilli and pepper on a wooden table, ‘Chewy’ is spelt with gum and ‘Thanks’ is wonderfully created with flour.
Clason is an artist and photographer and you can see more of her work on her site.
