The typography on food packaging is an important choice. Marketing execs, art directors and designers spend hours choosing the right type for their product but what about the idea of creating your typography with the food inside the box?
It might sound strange but this is the exact idea from the artist Becca Clason who has created a wonderful range of fonts using a number of different ingredients.
The word ‘Fresh’ comes to life with chilli and pepper on a wooden table, ‘Chewy’ is spelt with gum and ‘Thanks’ is wonderfully created with flour.
Staff shortages are hitting the hospitality sector hard, prompting some restaurants to look outside the industry to train those without restaurant experience for life in the kitchen. Andrew Friedman finds out more.