Food on film is great, we love it in all light, at all angles and in most definitions but we especially love it in slow motion.
Which is why this video from the creative team at the advertising agency Bruton Stroube has caught our eye.
Using the new Phantom slo-mo camera the team have made the Slo-mo Booth - a place where people can generally play like children and make a mess with food.
The results are recorded in super slow motion and played back in the short video below. Flour, water and beer are all splashed on the faces of happy workers.
Rather than just being faux-meat, Mamu is different. It's a mushroom-based meat alternative that's getting its launch in restaurants so that chefs can test its versatility. Flora Tsapovsky investigates.