If you think the Starbucks craze is getting a little out of hand wait until you get a load of this limited edition coffee cup that costs $150.
Yes that's $150 or 50x $3 coffees for a cup. It's pitched as a Swarovski Tumblr and has been created alongside the crystal manufacturer to celebrate 10-years of the chain's Pumpkin Spice Latte drink.
The 12oz cup comes fitted with sparkling Swarovski crystals and is styled in autumn colors. The cup is packaged in a limited edition wooden box and is available to order online.
Only 600 of the cups have been produced making this some truly rare coffee bling.
Now a three-Michelin-star restaurant, Noma has changed, but not necessarily on the plate. According to Kenneth Foong, it's all about the way the team works, which is closer to a tech company than a traditional restaurant. Read our exclusive interview with Noma's head chef.