Imagine reaching for a cold refreshing beer at your corner shop only to be presented with a musical orchestra created by the shop around you.
Sound crazy? That's because it is but it's also exactly what happened inside an East London shop recently after the beer company rigged the certain products on the shelves to act as musical instruments.
Noodles for percussion, bottles as pan pipes and food cans as a xylophones are all on offer as customers are given quite the shock as they shop for their beer.
Want to know how it was done? Watch the second video below: