As far as conceptualized cooking/advertising apps goes this has to be one of the best. Designed by the Brazilian advertising agency DCS, this interactive app allows users to test the new Tramontina non-stick frying pan on their ipads.
Users can move and tilt the pan, simulating the effect of actually cooking. It's one of those purely useless apps that's great fun to play with and an interesting way to market a new kitchen product.
The catch? The app isn't really for sale, instead it was used for promotional purposes. But wouldn't it be eggs-citing if we could get our hands on it?
Rather than just being faux-meat, Mamu is different. It's a mushroom-based meat alternative that's getting its launch in restaurants so that chefs can test its versatility. Flora Tsapovsky investigates.