As far as conceptualized cooking/advertising apps goes this has to be one of the best. Designed by the Brazilian advertising agency DCS, this interactive app allows users to test the new Tramontina non-stick frying pan on their ipads.
Users can move and tilt the pan, simulating the effect of actually cooking. It's one of those purely useless apps that's great fun to play with and an interesting way to market a new kitchen product.
The catch? The app isn't really for sale, instead it was used for promotional purposes. But wouldn't it be eggs-citing if we could get our hands on it?
Now a three-Michelin-star restaurant, Noma has changed, but not necessarily on the plate. According to Kenneth Foong, it's all about the way the team works, which is closer to a tech company than a traditional restaurant. Read our exclusive interview with Noma's head chef.