VeganLiftz, an online resource, is looking for self-professed carnivores from the US’s top five meat-eating states— from Mississippi, Iowa, Nebraska, Texas, and Indiana — to try a plant-based diet, for cash.
The job description? Just give up eating meat for 30 days and get paid to the tune of $2,500. The request is for three participants to take part in a study that will document the effects, and any possible drawbacks, of transitioning from a meat-heavy to purely plant-based vegan diet.
Eligible applicants must currently reside in either Mississippi, Iowa, Nebraska, Texas, or Indiana—the top five meat-eating states according to a VeganLiftz survey.
“Our main aim at VeganLiftz.com is to debunk any myths out there around veganism and help our community educate themselves on a plant-based lifestyle,” VeganLiftz.com founder Jason Hughes said. “As such, we are always looking to demonstrate the real-life effects being vegan has on a person’s health and fitness—it’s important to us that the case studies we produce from our latest recruits are honest, relatable, and informative, and both negatives and positives are reported on so people can make an informed decision on whether veganism is right for them, and how best to implement it.”
The three successful applicants will be provided with a detailed plant-based diet plan and will be required to provide before and after photos, as well as submit to remote health and fitness checks throughout the study period. Participants must be between the ages of 18 and 60, with no underlying health conditions, and are required to have consumed a meat-heavy diet for a least one year prior to the study.
The three participants will be chosen by the end of August, and the study is planned to commence in mid-September. Eligible candidates can apply apply here.
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