Gordon Ramsay will now critique your food through Amazon’s home help system, Echo.
After stealing the Super Bowl commercial spots this year with their Echo adverts, in which the virtual assistant, Alexa, lost its voice only to be replaced by a host of celebrities, Amazon have followed through on the wacky idea by adding the famous chef’s voice, swear words and all.
‘Alexa, ask Gordon Ramsay what he thinks about my (insert food)’ will see users presented with a list of put downs. Just make sure you don't try to be nice to him.
“Fantastic! I can’t even eat my food cuz I’m laughing so hard!” wrote one reviewer on Amazon’s website after adding the feature, which can simply be turned on by saying ‘Alexa, enable Gordon Ramsay.’ Just be warned, he’s pretty harsh - but we guess you expected that.